01 - eCommerce Website
02 - Digital Marketing Strategy
03 - Digital Content + Motion Graphics
04 - Payment Portal Integration
A responsive website with parallax effect and engaging interactions was needed for a children's educational book series.
The website needed to communicate a storyline about the books and lead the user to purchasing a book, the complete series, and signing up for a subscription email. A digital marketing strategy was implemented to build interest in the series and funnel prospects to the website to purchase.
Motion graphics and illustrations were created to keep engagement high and the experience fun, which will lead to higher conversion rates.
A fun, engaging website was created to inform the user and market the series of children's books.
Various social media platforms, relevant blogs, and SEO keywords were researched and targeted for organic marketing and SEO purposes.
Lottie SVG animations and parallax scrolling were created to make the website a fun and engaging experience and not feel like an eCommerce store.
Since the website wasn't built on an out of the box eCommerce solution, like Shopify or Woo-Commerce, there were no integrated payment portals and they had to be added.