Carrot
Project Challenge
Audivelo built a high concept website for the Carrot extension from Figma designs created by award winning UK agency Toy Fight. A CMS architecture for LookBooks, Moodboards, Trending and Curated Collections was created for featuring and sharing Shoppable Collections. The site shows users how they can easily create and share shoppable collections with friends, family, clients or followers.
Project Solution
Blog posts will be used to boost awareness by featuring seasonal collections, high profile influencers using the platform, and promoting affiliate brand partners. We created an additional CMS architecture for Blog posts and related categories for filtering and search. The main blog page is sectioned with featured and recent posts at the top, and the individual blog template pages are linked with related articles.
Project Results
The new Carrot website teaches Carrot users how to organize their shopping, create lookbooks for the new season, design a moodboard for a home decorating project, or even to plan out your holiday vacation by saving hotel and travel options.
They can share shoppable collections with friends, family, clients or followers. Or use Carrot to build wishlists or gift registries for weddings, birthdays, or any special occasions. Plus the extension sends price drop alerts on sales so they never miss out on a great deal.
The increased awareness and growth potential for the Carrot concept has boosted investor funding and the amount of brands rapidly joining the affiliate partner program.
