Pinpoint Advisors
Project Challenge
Site SEO Audit
Before beginning the site migration we conducted a thorough content and SEO audit of their current WordPress site and implemented our custom WordPress to Webflow migration checklist to ensure that the migration wouldn't penalize their SEO rankings in any way.
- mapped all the page URLs, content and images on the live WordPress website
- exported all the content for importing into the Webflow CMS templates that we will build for the dynamic pages
- created a design system based on the Figma file to keep all fonts, brand colors, and spacial structure consistent across the website
Project Solution
Webflow Build
The migration was restricted by a tight deadline that required the move to be made before their WordPress hosting was renewed. After reviewing the provided Figma files and receiving updated logos and other image assets, we began building the website static pages in Webflow.
Pinpoint also provided Audivelo with additional case studies and testimonials. These were added to the CMS architecture and helped create a detailed sitemap and an internal linking system to improve SEO. Custom code was required to link the CMS data and display it within dynamic carousels. This was done to make testimonials and other content easier to edit and update by Pinpoint's team, which was a major consideration.
They had case studies and success stories that they wanted to add to showcase their expertise and attract larger clients. The Webflow CMS would allow them to add, customize and edit content internally.
Project Results
Pinpoint was pleased with the complete and thorough migration of their website from WordPress to Webflow and the care taken to confirm that their SEO rankings would not be affected or penalized. They are also happy that the new, modern website is already building trust with potential clients, and the increased page speed and Core Web Vitals performance that will improve their positioning and SEO ranking.
Pinpoint's lead generation forms and value proposition offerings are better positioned and are receiving a higher completion rate.
