Brands that stand for something, stand out.
A brand is more than a logo - it's a story told through colors, typography, imagery, and messaging over multiple mediums. Every time a brand interacts with its audience it communicates a story about what the brand is, what their values are, and what sets them apart.
Whether you need help with a rebrand or just a brand refresh, we will build a brand guideline - a system of fonts, colors, imagery and messaging - that provides you with a consistent approach to effectively tell your unique story as you grow and evolve, no matter the context.
A brand strategy is the framework that determines how your business presents itself to customers and stands out among competitors. It defines your overall brand vibe through brand voice, identity, values, story and positioning.
Brand identity is the visible elements of a brand, such as logo, brand colors, imagery, and typography that visually identify the core values and personality of your brand. It will communicate the general message of your company and promote your business goals.
When your brand isn't connecting with your audience, keeping up with competitors, or you're changing your product or service offerings, then it's time for an update with a brand refresh or rebranding project.
We will access how well your brand is positioned in your space by analyzing your competition and industry. We will identify gaps and opportunities to help you stand out as a market leader.
Every plan starts with discovery. We find out where you want to go, and make sure you get there.
A discovery session is a deep dive into what makes your business unique. What is working for you and what didn't. Who your competitors are and how you differ from them.
After the discovery session we create a brief that outlines the needs and goals of the project and how they will be achieved and measured.
We will analyze your competition and identify gaps and opportunities to stand out as a leader in your space and tell your brand story while aligning to the objectives of the brief.
We'll create several creative directions based off the objectives set during the brief and take advantage of the opportunities identified during competitive analysis.
Our team will collaborate with yours to identify the winning moodboard and creative direction. From there we will begin creating concepts for logos, brand imagery, use cases and typography.
Once we've finalized the direction we'll deliver a full set of guidelines to be used with your new branding including: logo treatment and usage, typography styles, color palette, product imagery, and iconography.
Happy Monday Adrien, the site looks PERFECT! I was traveling all last week for business but the marketing team raved about how easy it is to make content updates in Webflow.
Hey Man, Dev and I are so buzzed about how cool the website looks! We just need to add some case studies and we'll be ready to rock!
Adrien brought our agency's website to life in a way that's still getting compliments well beyond launch. If you want a site that puts you ahead of the pack, hire Audivelo!
We increased subscribers from under 16k to over 80k in just 4 months after launching the new site! SO excited by this improvement. Thanks so much!