Client Industry
Digital Marketing
Services Provided
VirtualAd is a premium D2C digital marketing partner for high-growth brands with $10M to $100M annual revenue. They are a Toronto based ad agency specialized in growth focused lead generation and paid media advertising for high ticket e-commerce and D2C brands.

Project Challenge

VirtualAd has a vision to automate the marketing services industry with streamlined technology. They have created a platform that pairs growth focused businesses with an in-house team of experienced marketers who handle advertising, and track of how well it’s reaching KPIs.

They asked Audivelo to help them communicate how the VirtualAd Growth System works and how easy it is to set up a growth plan and launch a campaign. Clients can shop marketing services with flexible pay-as-you-go pricing, view reports on how their advertising drives sales, access exclusive discounts and manage billing preferences with no long-term commitments.

Project Solution

Audivelo created a series of landing pages that act as a lead generation marketing funnel; beginning with an outline on how the VirtualAd Growth System works, then the  VirtualAd approach, and the key offerings available within the platform framework. The offers have different tiers of commitment.

The full service framework combines multi-channel tactics into one channel and required detailed descriptions of the main features and benefits, along with testimonials and success stories from the brands they have helped, before pushing the user to making a buying decision.

An important component of the landing pages is to pre-screen potential clients to fit into VirtualAd’s primary ideal client profile. Several sections are devoted to a potential client’s being able to review the expected growth results and the platform’s desired revenue range for application approval, testing for fit, and having them self-select applying for the Growth Plan.

Project Results

VirtualAd's team of experienced marketers appreciated how our commitment to a design, build, and grow process mirrored their own Growth Platform. The results generated by this landing page campaign along with the conversion rates attributed to it exceeded their intended goals. The KPIs achieved serve as a case study for the potential growth attainable from a precise Conversion Optimization, Digital Strategy, Pay Per Click, Social Media Marketing and Email Marketing campaign.

Revenue Growth
Increase in Profitability