VirtualAd
Project Challenge
Landing Page System
Audivelo created a branded design system with editable UI components, then built a reusable marketing landing page template to create a series of landing pages that act as a lead generation marketing funnel. Beginning with an outline on how the VirtualAd Growth System works, the template can be edited and reconfigured to match the campaign intent.
The campaign series required detailed descriptions of the main features and benefits, the key offerings available within the platform framework, along with testimonials and success stories from the brands they have helped, before pushing the user to making a buying decision. The system gives Virtual Ad the ability to quickly build and A/B test new pages, or just sections within a page.
Project Solution
Conversion Funnel
An important component of the landing pages is to pre-screen potential clients to fit into VirtualAd’s primary ideal client profile. Several sections are devoted to a potential client’s being able to review the expected growth results and the platform’s desired revenue range for application approval, testing for fit, and having them self-select applying for the Growth Plan.
Clients can shop marketing services with flexible pay-as-you-go pricing, view reports on how their advertising drives sales, access exclusive discounts and manage billing preferences with no long-term commitments.
Project Results
VirtualAd's team of experienced marketers appreciated how our commitment to a design, build, and grow process mirrored their own VirtualAd Growth Platform. The results generated by this landing page campaign along with the conversion rates attributed to it exceeded their projected goals.
The KPIs achieved serve as a case study to clients for the potential growth attainable from a precise Conversion Optimization, Digital Strategy, Pay Per Click, Social Media Marketing and Email Marketing campaign.
