H2OM

Client Industry

Fashion

Services Provided

H2OM is a durable, fashionable and eco-friendly activewear brand made in the USA from recycled materials, including plastic bottles & discarded fishing nets.

Project Challenge

BOOSTED AWARENESS

We reorganized the site structure and content to better communicate founder Abby Brown’s vision for the brand and the H2OM origin story by highlighting her commitment to using sustainable recycled materials in her products.

Project Solution

RENOVATED SALES FUNNEL

Project Results

The optimization and growth program we implemented for H2OM has strengthened the sales funnel to drive sustained KPI performance; boosting organic traffic, recovering abandoned-cart revenue, and increasing completed transactions.

Brand-awareness efforts improved customer loyalty, resulting in more repeat purchases and higher average order value, while Klaviyo automations scaled personalized customer communications with less manual effort.

63%

Average Order Size

105%

Repeat Customer Sales