Hopps
Project Challenge
Optimize + Scale the Site
Audivelo created a component based content design system that will allow the Hopps marketing team to quickly and easily add new pages, or edit existing pages. They will be able to drag and edit components to build new pages, or start from a template page. There are pre-built sections for Hopps' assistance training benefits, features and pricing. Call to Action sections can be edited for recruiting experts to their team or for converting new clients.
We also improved the site’s technical SEO by boosting page speed and Core Web Vitals performance, and added schema markup to strengthen organic search visibility. These updates will increase traffic, help attract more enterprise clients, and build investor confidence.
Project Solution
How-To Workflows
Audivelo expanded the site with dedicated educational topic and landing pages so enterprise team members can quickly connect with a vetted Hopps expert when they need help with critical tools at work. Users can start a screen share to get support with popular tools. The pricing tiers are subscription usage based and no minimums or contracts are required.
These pages also show potential clients how the platform’s personalized 1-on-1 coaching helps teams get answers fast while building knowledge and skills at the same time.
Project Results
After the site was redesigned and the update was launched, Hopps reached the Top 3 in Product Hunt. This increased brand awareness and new investors were brought onboard. Hopps saw revenue grow to $1.5M after onboarding 10K new clients. This increased their valuation to $4M in Q4 2023.
Technical SEO optimization improved page speed and Core Web Vitals scores by 40%. The improved site speed allowed Hopps to better educate and serve their clients, boosting trust and satisfaction, and reducing support issues.
