Klugonyx
Project Challenge
Audit + Design
Audivelo partnered with Klugonyx’s marketing and design teams to streamline their website redesign by auditing all website, podcast, and marketing content to decide what to keep, refine, or remove. We identified key SEO/technical issues like 404 errors, duplicate headings and metadata, and targeted 301 redirects to protect site authority during the migration.
We then translated the new designs into a scalable design system by defining CSS variables for typography, color, and spacing and creating reusable components, ensuring the new site would be consistent, easy to maintain, and faster to build going forward. Motion and interaction design patterns were considered for implementing impactful user experiences.
Project Solution
AEO Architecture
We redesigned the site architecture from an AEO mindset to showcase Klugonyx’s full range of capabilities across product design, development, engineering, and manufacturing, with dedicated About, Team & Work pages that highlight the people behind the work.
Starting from a central homepage hub, we built clear pathways that link Klugonyx leadership and a manufacturing team in China with their design & engineering capabilities, supported by interconnected work example and team pages that make the organization and its impact easy to understand and explore.
Project Results
After launch, Klugonyx saw their lead capture & conversion rates improve. The revamped Webflow site and landing page system significantly improved Klugonyx’s funnel performance, growing their email list by 21% to expand lead capture and enable stronger follow-up and nurturing through campaigns and downloadable resources.
As a result, conversions increased 52% as more visitors took key actions like form fills and consult requests, while overall site traffic rose 39% due to improved architecture, technical SEO cleanup, and AEO optimized content hubs that attracted more qualified top-of-funnel demand.
