Cuttingboard.TV

CMS Design + Site Audit

During discovery SEO was an important consideration for the new Cuttingboard website. We conducted a thorough audit of their current website to set a benchmark for site speed and SEO. The audit found errors in duplicate and missing pages, headings, hierarchy and meta tags that would need to be fixed before designing the website.

Once we had identified all the content that would be transferred; we began designing the CMS architecture that would connect Cuttingboard's Work portfolio to relevant team members and service types, along with open job postings for their remote team and a blog for case studies.

This preliminary work set a strong foundation; making the site easy to maintain and update while improving navigation, layout and spacing consistency, content hierarchy, and overall searchability.

Home, Work + Roster Design

After the CMS databases were built and populated with content, we began work on designing and developing the core Home, Work and Roster pages. The Home page features select projects in a video carousel connected to the Work CMS, and a capabilities section connected to the Services CMS.

The Work and Roster pages are linked to the team members who contributed to each project, creating a connected, CMS-driven experience where visitors can move seamlessly between a project and the people behind it. The Work portfolio and the individual team member pages feature interactive video galleries. When a visitor selects a video, the gallery expands into a lightbox with a thumbnail strip, making it easy to either:

• watch the videos sequentially, or
• jump to a specific clip by clicking a thumbnail.

This lightbox approach keeps users on the page while providing a curated, immersive way to review multiple edits or finishes without losing their place in the site.