Festival Pass
Project Challenge
NFT Promotional Site
Audivelo designed and built a FestivalPass microsite to launch the Festival Family Founder NFT program and clearly communicate the value of a lifetime festivalPass membership token. The site explained the 10,000-NFT release across 10 tranches, highlighted the first “Legend” tranche, and walked buyers through the release sequence, VIP benefits, and purchase roadmap to drive understanding and conversions. To keep the launch flexible and easy to manage, we implemented CMS collections for tranche availability and festivalPass leadership/advisor profiles.
Project Solution
Strengthen credibility and extend outreach
The experience includes partnership, team, and FAQ sections; plus links into the festivalPass community, to build trust and engagement around FestivalPass’s Web3 innovation. We also delivered an Investor Outreach landing page with a password-gated brochure that packaged strategic goals, partnership context, membership metrics, and expected outcomes, supported by Web3 engagement details and collaborations with influencers, DJs, and sponsors to reinforce momentum and investment interest.
Project Results
The microsite has been a successful addition to the festivalPass platform. Their valuation has grown from $5.5 million to $17.5 million and active memberships increased from 70,000 to over 100,000 since the site launch. The festivalPass influencer partnership program has increased 125% since the program began. They have further plans to leverage their Web3 engagement.
