The Trend Atelier
Project Challenge
Discovery + Design
Before we started building, we ran a thorough discovery session to better understand The Trend Atelier’s mission and offerings. We then conducted an SEO audit of the existing assets and benchmarked them against several key competitors to create a holistic 12‑month content publishing plan. This gave us a clear picture of the content and site structure needed to achieve The Trend Atelier’s goals and allowed us to create a component-based website design system around that strategy.
Project Solution
Grow + Scale
After the design was finalized we built a website for the Trend Atelier that consists of an informative homepage, a dedicated course curriculum page, an enrollment funnel page with countdown meter, a resource page with events and downloadable lead generation items, several promotional course landing pages, and an Insights page for blog articles. We built several CMS databases for the blog articles, testimonials and student profiles. This allows her team to quickly edit and update content based on student participation and topic relevancy.
Project Results
The Trend Atelier website explains the mission, values and brand story and how the courses and community are combined to elevate student participation and understanding of the course curriculum in a collaborative environment. There are numerous testimonials to verify Geraldine Wharry's Futurist expertise and the value her program generates, with clear and transparent pricing and payment plans.
Geraldine has been pleased with the increased website traffic and higher conversion rates for her course and community platform since the website launched. Using ConvertKit has improved her ability to segment and automate communication with her audience gained from the lead generation offerings on the Trend Atelier website.
