Affinda
Project Challenge
Website Migration
Audivelo began the Affinda website migration with a detailed site audit and SEO assessment to establish a clear baseline. To protect existing search visibility, we planned and executed a structured, low-risk transition that preserved critical SEO signals.
We inventoried every live URL, created a full sitemap, and documented on-page structure (including H1/H2 hierarchies) alongside any missing or duplicate metadata. Finally, we exported all images and content via CSV, mapped each field to the Webflow CMS, and prepared the dataset for clean import and launch.
Project Solution
Webflow Build
We started by building a design system to keep typography, color, and spacing consistent across the new Webflow site. From there, we migrated the active pages from the existing WordPress site, cleaned up the information architecture, and resolved the hierarchy, accessibility, and internal linking issues uncovered during the content & SEO audit.
To support ongoing growth, we created reusable components and page templates so the Affinda marketing team can launch new pages quickly while staying on-brand. We also implemented a streamlined CMS architecture with conditional logic to display content dynamically, making the site easier to update and maintain without relying on WordPress plugins. Finally, we built conversion-focused case studies and landing pages to clearly communicate product benefits and serve as lead-generation touchpoints.
Project Results
Audivelo completed a seamless migration of the Affinda website from WordPress to Webflow, while fulfilling additional requests for improved site navigation and structure.
We built a more robust landing page system and a more detailed blogging content management system in the Webflow CMS than what they had previously.
Affinda had a global outreach marketing program planned and Audivelo was able to hit their migration deadline with time to spare, so we also built new landing pages for the marketing team to link their ads to for higher conversion results.
