WILL+WAY
Project Challenge
Webflow Development
Audivelo began building the site around a content‑marketing funnel strategy with behind‑the‑scenes automations that guide visitors through the buying journey so that any potential clients interacting with it would be able to experience the WILL+WAY strategic approach.
- Showcases how a centralized strategy for content and marketing data reduces costs and improves lead nurturing and retention.
- We built a custom multi-level menu experience for a high performing navigation system with breadcrumbs for SEO.
- Lottie animations, videos, and JavaScript interactions were added to increase engagement and click-through rates.
- Reusable components and a global style guide for consistent branding and page layouts.
Project Solution
CMS Architecture
The Webflow CMS was used to create dynamic pages for blog posts with filtered search by topic categories, breadcrumb navigation and SEO meta tags. It is also used for service landing pages that are segmented by service categories, job postings, and lead generation resource pages.
- Built a CMS collection for a Blog with service offering related categories and topic tags.
- Landing pages for each service offering with CRM connected CTA forms.
- eBook and other lead generation resource pages.
- Available jobs list for an easily updated career page.
Project Results
WILL+WAY was thrilled with the new website. They quickly saw more clients purchasing their services, boosting revenue and enabling them to double their team to keep up with demand while maintaining their high quality of service.
