Doorsey
Project Challenge
Webflow Build
Replicate brand consistent marketing and community education pages for the Doorsey website from a Figma design system provided by a premier Danish design team. Implement precise page layouts, create reusable UI components, and integrate interactive elements like animated graphics, Matterport VR embeds and scrolling animations.
- Strengthen brand credibility and narrative through a clear Doorsey story, mission/values, and guided discovery across key pages.
- Drive conversion with prominent CTAs connected to the CRM and seamless pathways into the Doorsey app and community forum.
Project Solution
CMS Backend
Define a CMS architecture and a set of Webflow templates to support content that needs to stay fresh; such as property listings, bidding outcomes, featured markets, testimonials, or educational modules, without requiring rebuilds for each update. This will align consistent visual content with website performance and maintainability.
- Structure the site around buyer/agent/seller journeys with scalable templates and CMS content.
- Implement feature-rich content modules for benefits, features, and FAQs to support understanding and engagement.
Project Results
We built a marketing site for Doorsey when they needed to grow awareness for the new Doorsey platform. It includes pages outlining how Doorsey works, how it benefits realtors and buyers, tells the Doorsey brand story, and introduces their community forum.
The site helped grow the number of realtors and buyers participating on the Doorsey platform by highlighting newly listed properties in Spokane, Seattle, Portland, and Austin that were available in their portfolio of properties.
This increased interest also attracted investors and Doorsey was acquired by Auction.io in January 2023.
