Jagged Little Pixel

An eCommerce Strategy for a clothing boutique in Seattle.

01 - Brand + Visual Identity

02 - eCommerce Design + Development

03 - Digital Marketing Strategy

04 - SEO + Analytics

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JAGGED LITTLE PIXEL:

A Seattle based apparel and accessories shop with a dark attitude and a jagged little edge.

https://jaggedlittlepixel.com

The Project:

Jagged Little Pixel needed an eCommerce website with a Content Management System and an active social media / digital marketing strategy to insure success. We created a Brand Style Guide that reflects the bold, simple, clean and modern look they wanted for their brand.

We included several web application integrations that network their various social media accounts together, and a Customer Relationship and Retention Management system.

The eCommerce solution integrates an online shop with their product supplier and two payment and invoicing systems. SEO and web security applications were added to maintain trust, track visitors and meet customer retention goals.

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Brand + Visual Identity

We created a Logo and a Brand Style Guide to tie their eCommerce store together with their digital marketing presence and social media engagement, in order to build a strong brand image, trust, and community.

eCommerce Design + Development

After determining a budget and time frame for the project, we built a custom on-line store on the Woo-Commerce platform for Jagged Little Pixel, with Payment, Shipping, and eMail Marketing integrations.

Digital Marketing Strategy

We consulted with Jagged Little Pixel to determine the primary focus and objective of their shop and their budget. We built a Customer Relationship and Retention platform for them with the integration of several web and cloud based applications to insure that their customers were happy with their purchases and would also return to make additional purchases. We advised Jagged Little Pixel on social media engagement and how to best leverage their presence to communicate their brand story.

SEO + Analytics

We researched keywords and long tail phrases for Jagged Little Pixel to target for their content and marketing strategies. We set up Google Analytics and Tag Manager and Facebook Pixel so they could track and target their engagement.

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