Jagged Little Pixel

Client Industry

B2C eCommerce

Services Provided

Jagged Little Pixel is a Seattle based shop creating graphic apparel and accessories with a dark attitude and a jagged little edge. They design topical images and captions for printed t-shirts, hoodies, and sweatshirts. They also offer printed headwear, coffee mugs, water bottles and totes so people can visually express their personality.

Project Challenge

Brand Strategy + Visual Identity

After a discovery workshop to understand Jagged Little Pixel’s value proposition and ideal customer, we built a clear, consistent brand direction designed to increase awareness and trust. We refreshed their logo and created a Brand Style Guide with new colors and typography to keep the look and voice consistent across their eCommerce site, marketing, and social media. We guided Jagged Little Pixel on social media engagement so they could better leverage their presence to tell their brand story and connect with the right audience.

Project Solution

Web Design + eCommerce Development

We began planning a custom Webflow eCommerce site for Jagged Little Pixel by conducting a site audit and documenting the content and sitemap for their current website to ensure a smooth WordPress-to-Webflow migration.

designed a new experience in Figma to match the refreshed brand
developed a responsive storefront with a custom CMS structure in Webflow
added the updated brand content and Brand Style Guide to the project
improved the site navigation and buyer journey

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Project Results

Audivelo delivered a bold, consistent brand identity and a high-converting Webflow eCommerce site to Jagged Little Pixel that is fully integrated with their CRM and analytics tools. The new brand and website has strengthen Jagged Little Pixel’s online presence, expanded reach, and driven growth.

43%

Increase in sales

112%

Increase in site traffic