Mobile phone users are suffering from application overload and information fatigue. Most abandon the app in less than 30 days.
Your development costs for building and maintaining native iOS and Android mobile applications are high. Now you are loosing engagement and sales are down. Your ROI isn't looking good and you aren't retaining potential customers.
You have a mobile responsive website though! That will drive sales!
Over 65% of shopping carts are abandoned when mobile users leave the site without completing the transaction due to feature limitations.
You followed all the best web design practices, and your site looks great, but you are not hitting your sales goals. Your operating budget is red lining due to the lost revenue from abandoned shopping carts. Your SEO analytics and marketing expenses are driving people to your site, but they aren't completing the purchase.
PWAs give your website the power and convenience of a mobile app. Engage your customers. Build one user experience that is continuous across multiple devices. You no longer need to build and maintain multiple versions, so your overall costs go down.
Progressive Web Applications mean that you only have to design the user experience once for all devices and platforms. They are easily installed directly from your website and they don't need to be downloaded from a separate app store. Push notifications can drive repeat visits and sales and retain customers. Compel customers to return to abandoned carts and finalize purchases. Internet connectivity issues are also alleviated.
PWAs remove barriers and improve customer engagement with the brand journey. Customer engagement and mobile sales rise; while operational costs decrease, when the experience is delivered by Progressive Web Applications. PWAs are the future, and the future is here now!