Content acts like a beacon for web crawlers.
Content provides the information needed to sort and rank a website and signals relevance. It should be structured with proper hierarchy in mind in order to direct searching web crawlers. The content should reflect important targeted keywords and long-tail keyword phrases.
Content should be useful and authentic. It should not be a jumble of keywords and phrases trying to hit a search engine target. Proper research of competitive keywords and search phrases relevant to a subject can guide content generation. Weaving them into your content properly will boosts your sites relevance.
Organizing content will inform placement and user experience goals for each page. Starting with a well defined sitemap and detailed content descriptions will help a design team formulate how users will interact with the information and navigate the site, keeping the design process efficient and focused. A content model will show how specific content will relate to its page and the site as a whole. When created early in the design process, this framework will form the foundation and organize the structure that the website will be built from.